Marketing for schools
Show up when parents search, answer what they ask, and win admissions enquiries.
What gets in the way.
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Parents cannot find the basics
Fees, requirements and contacts are hard to find.
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Admissions season comes too fast
Campaigns start when the term is filling.
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The Facebook page goes quiet
Parents read silence as trouble.
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Enquiries get lost between offices
WhatsApp, bursar and Facebook, unanswered for days.
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Word of mouth is not written down
Few Google reviews for the next parent.
Parents compare schools long before they visit.
How your customers find you.
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Step 1: Asks friends, then searches Google
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Step 2: Checks the listing and reviews
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Step 3: Scrolls the Facebook page
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Step 4: Asks about fees on WhatsApp
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Step 5: Visits, often on an open day
The enquiry lands on your phone.
Where we would start.
How packages work-
1. Google Business Profile
Location, photos, contacts and reviews.
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2. Social media management
A steady page showing school life.
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3. Facebook and Instagram ads
Admissions campaigns timed for comparing parents.
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4. WhatsApp marketing
Quick replies on fees and visiting days.
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5. Email marketing
Term newsletters for parents and alumni.
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6. Analytics and reporting
Admissions enquiries counted, term by term.
Websites we built for schools. Real ones.
Built by Persmon Technologies. Web work, not marketing results.
Website and marketing, one roof
Persmon Technologies has built a website for a secondary school in Uganda and offers a school management system.
Questions, answered.
When should a school start admissions marketing?
Before parents start comparing. The free audit sets the timing around your admissions calendar.
Do you manage our Facebook page for us?
Yes: planning, design, posting and replies. You stay in control of what is said about learners and staff.
Can you also build our website or school management system?
Yes. Persmon Technologies, the company Persmon Marketing is part of, builds school websites and a school management system.
How soon will we see more enquiries?
Paid ads can bring enquiries within days. SEO and Google Maps visibility usually build over months, depending on how competitive your area and sector are.
See where parents are slipping past you.
Tell us your business. We send what we found and what to fix first.
Free marketing audit
No cost, no obligation. A real person replies.
Mukwano Courts, William Street, Kampala · Mon–Fri 08:00–18:00 · Sat 09:00–13:00