What a complete Google profile looks like
One made-up café. A bare profile, then every field filled in.
Before and after. Field by field.
Example data, not a real business Example Café, Kampala is invented. Not a client, not a result.
Before: a bare profile
Example Café, Kampala: nobody has filled it in.
After: a complete profile
Example Café, Kampala: every field set up.
Before, Name and category
Needs work example cafe kla
Category: Store
After, Name and category
Example Café
Café · Coffee shop · Breakfast restaurant
Before, Buttons
Missing Directions only. No website, no WhatsApp link.
After, Buttons
CallWhatsAppWebsiteDirections
Before, Opening hours
Missing Hours not added
After, Opening hours
Open today
Mon–Sat 07:00–20:00
Sun 09:00–18:00
Holiday hours added
Before, Photos
Missing No photos
After, Photos
Shopfront, inside, menu and team
- Shopfront
- Inside
- Menu
- Team
Before, Services and menu
Missing Nothing listed
After, Services and menu
Breakfast · Coffee and tea · Lunch · Office catering
Each with a short description
Before, Description
Missing No description
After, Description
A café on a busy Kampala street serving breakfast, coffee and lunch, with catering for offices nearby.
Before, Updates
Missing No updates posted
After, Updates
This week: new lunch menu
Posted with a photo and a WhatsApp button
Before, Questions
Needs work A customer asked about parking. No answer.
After, Questions
Is there parking?
Answered by the owner: yes, at the back of the building.
Before, Reviews
Needs work A few reviews, none answered
After, Reviews
Every review has an owner reply
“Thank you for coming in. We have passed your note to the kitchen.”
What we set up.
Nobody can promise a ranking. A complete profile gives you a fair chance.
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Business name
Exactly as on your shopfront.
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Categories
Main category plus the right extras.
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Address or service area
Right type, pin checked on the map.
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Hours and holiday hours
Regular and public holiday hours.
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Phone, WhatsApp and website
A number that is answered, plus website and WhatsApp.
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Services or products
Each with a short description.
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Description
Plain language, no keyword stuffing.
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Photos
Shopfront, inside, products, team. New ones over time.
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Updates and offers
Posts with a call, WhatsApp or website button.
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Questions
Parking, prices, delivery: answered.
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Reviews
A review link to share, and replies within Google’s rules.
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Verification and tracking
Verified, with profile calls and clicks in your report.
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Mukwano Courts, William Street, Kampala · Mon–Fri 08:00–18:00 · Sat 09:00–13:00